Social Media which started as a platform to interact with each other, has now reached a level where depending upon the individual, you can leverage it for different purposes.

The usage of social media has sky-rocketed in recent years, especially after the entry of new platforms such as Facebook, Twitter, and Instagram. Knowing the huge customer base, most businesses have turned to this source for their marketing. 

To your surprise, 77% of the organizations are availing the benefits of it to reach their customers. It has become more pertinent than ever to get yourself up-to-date and acquire all the knowledge you need to increase your brand awareness and expand your target audience. 

In this article, we will look into some social media marketing tips and strategies in 2023, to help you engage your audience and reach your desired goal.

Why Social Media Marketing is Important?

But before we move ahead with the strategies let’s have a look at some statistics as to why social media marketing is significant.


The above data highlights how your ads and links between the blogs, help convert the audience into customers, generate leads, and drive traffic to your brand.

As a matter of fact, 4.9 billion people globally access social media, which accounts for 60.49% of the population ( Gen Z and Millenials are the most common users) and these numbers are estimated to rise exponentially. 

Social media users over the years

Leveraging the benefits of such platforms will help you reach more than half of the population. If done in the right way, think about how much profit your business can make. 

Now let us take a peek into the famous social media platform users. 

Facebook ( 3.03 billion)
Whatsapp (2.7 billion)
Youtube (2.7 billion) 
Instagram (2.5 billion) 
WeChat (1.67 billion)
TikTok (1.67 billion)

Owing to these numbers it is all the more significant now to get yourself ahead in the field of social media marketing.

Strategies for Social Media Marketing 

Here are some of the methods to which you should pay attention to increase brand awareness and expand your reach. 

Understand Your Target Audience

Suppose you are a brand based in France, that sells customized dresses. So the first thing is to narrow down your audience. Think about the kind of clothes that you manufacture and what part of the population will be lured by it. 

This will help you to create content as per the majority, increasing the traffic to your website. Also, be certain if you want to ship your clothes to other countries or want to sell them in your neighboring city only.

Understanding the demography will guide you to make content in a language that will be understood by the target audience. 

Use Eye-Catching Visuals

Are you aware that 81% of people just skim through the texts they read online while visual content gets 18% more clicks than text-based content? 

As per a recent survey, consumers want to see posts in the form of photos and videos. So make sure that you establish a color palette first for your feed. This will help the audience to identify your posts quickly. 

For example, for a bakery, fix a background that will be the same for every one of your posts and videos. 


The thumbnail is the first thing that is visible and an attractive one will attract more attention. Select something that is appealing and at a glance will communicate what your video is about. 

Make sure to integrate text in your visual content but don’t overdo it. Less is more. One-liners are the best to add to your pictures. 

Needless to say, use high-quality photos and videos. Don’t forget to keep the first few seconds engaging with some entertaining and attention-grabbing gifs or images. 

Do You Know?
The human brain processes visual information 60,000 times faster than text. 

Engaging and Resonating Content

Human beings have less attention span and are most likely to scroll by your page if they do not find it useful or if they find some mistakes in your content. Creating content that is relevant, informative, and resonates with the consumers will significantly increase your engagement rate. 

Balancing between entertaining and factual posts will effectively attract the audience’s attention, resulting in better marketing efforts. 

Customer loyalty is also built upon how engaging your content is which ultimately leads to increased website traffic. Also, look out for the latest trends and use trending songs as they will gain you more customers and views. 

Consistency is the Key

Posting consistently on social media shows your commitment and dedication to your brand and your customers. Updating them about let’s say new products you launched, discounts, rewards, etc. are going to lure more eyes. 

Posting only promotional ones will also result in losing your customers.  Balance is the key to everything. 

The algorithms of these social media platforms are built in a way that the more content you post, the more it will reach your audience. Again do not overdo it. Give people time to soak in the information and respond. 

You can also schedule them in advance using various tools. This will avoid the last-minute hurry or missing the deadline. Schedule your posts when people are most active ( include the different time zones)

Analyze Metrics

It will all be a waste if you do not analyze the data and the insights of your account. This will help you to see if the posts and pictures are reaching the audience or not, the engagement rate, and how many users visited your website and did not make a purchase. 

As we know feedback is the breakfast of champions. Constructive feedback will only guide you to work hard and improve your marketing strategies. 

A more in-depth scrutiny will also inform you where more efforts are required. This will narrow down your labor and you can focus on that particular thing. 



In this digital age where most brick-and-mortar businesses have resorted to social media for their marketing, it is a good time to up your game to stand out among your competitors. 

Following strategies such as creating engaging content, eye-catching visuals, Analyzing metrics, posting consistently, and understanding your target audience will help you to master marketing techniques which will lead to more sales and increased brand awareness.