Backlink Outreach: What It is and Should You Do It?
With the rise in popularity of off-page SEO, backlinks have become one of the valuable resources in SEO. If you have a good website that has proper backlinks, it will tend to have a higher rank on search engines. However, it is hard for most people to tell what number of backlinks are perfect for the site. Marketers today have come up with their way of getting many backlinks on their SEO site. This is what is known as Backlink Outreach. In this article, you will learn how to get your Freshlinks outreach backlinks as your marketing strategy. But first, we need to take a closer look at what are backlinks.
What are Backlinks?
Backlinks are the relationships that websites build with each other. For example, if you have a Facebook page, you can share content published by other websites on Facebook to help it become a known page in your network. As a result, your page will be visible to your Facebook network, and the other site will benefit from that exposure.
What is Backlink Outreach?
Backlink outreach is a strategy that connects your website to other websites. These other websites are different from the ones that will link to you because they don’t have your content, and they will link to your website for other reasons like:
- Earning links with the expectation of acquiring traffic from the backlinks pointing to their sites.
- Targeting keywords on the other website.
- Actively providing value to the other website through the content you offer.
When Should You Do Backlink Outreach?
The best time to post a link to another website is when you’re active on that website. It is also good to post a link when the website is first published. And the best time is when they’re reposting it. When you’re active on a website, you usually write about a topic related to your niche. So, when they’re reposting your content, you want them to repost your link at the top of the list of places people go for that particular topic. This is where backlink outreach comes in.
What Does Backlink Outreach Do?
This guide will cover why you should link to other websites, how you do it, and how you can benefit from it.
Target Influential Sites, Gain Popularity
Backlink outreach is highly effective for websites with big traffic. If you are a beginner, you are probably already doing backlink outreach for your off-site SEO campaigns. However, even big websites can benefit from your outreach. So don’t wait until the end of the month to create an outreach strategy and send link requests to influential websites. Make this your initial step when it comes to working with top sites.
For instance, if you have a high-quality site, you may have already received some link requests from them. But if not, it is still worth doing outreach when you build large traffic. Let’s say you have a site with 500,000 visitors and 10,000 visitors per day. Even if you only send a single link request a month, you could easily get a link from Reddit, for instance.
Target Audience, Gain Accurate Traffic
Before you explore backlink outreach, it’s important to know which audience your website serves. If your website serves everybody, then you won’t get many backlinks. If you’re looking for very specific audiences, such as professionals looking for health and beauty content, then you may need to pay for links. However, if you’re looking for a broad audience, such as bloggers looking for a short guide on keywords, then you can use your money for paid links instead. If you are looking forward to catching accurate traffic and getting just the right kind of audience, this would be a perfect idea.
Prioritize Your Backlinks, Get Improved Website
Since you’re not promoting your website, you can use this opportunity to improve your website. Therefore, you need to find your target audience and decide which types of links you want to buy.
Backlinks indicate your website’s quality, popularity, or authority. When a website has links pointing at them, it will rank higher on Google. Also, if a website has more backlinks, they are more likely to rank higher in search engines. Backlinks can refer to any source, and they can refer to both on-site and off-site sources.