Tech » Digital Marketing

Top 8 Best Shopify Apps for Marketing Your Business

Michael K. Gauthier | Updated On December 21, 2023

Shopify is a trending and popular business platform that is renowned for its high consumer number and global exposure. Especially for business owners like you, it is a great alternative to figure out your business potential. On this platform, you can create a website, manage orders, and process payments.

Therefore, to explain the application aspect of Shopify, onlinegeeks.net is here for you. In this write-up, we are going to list 8 different Shopify apps that will surely assist you in making the most out of your store.

Adobe Creative Cloud is an amazing resource that can surely help in making your store look attractive and captivate a number of consumers. The Adobe Creative Cloud has more than 20 desktop applications and services that are going to assist you in photography, video, web design, and much more. A few most common programs that are popular among all designers are Illustrator, Photoshop, and InDesign. 

One of the craziest programs that helps several online and offline enterprises is Adobe Express. This application is responsible to design eye-catching logos for websites and social media pages. If you can make a creative and interactive logo for your business, it will ultimately help in building a healthy online presence of your business. 

An efficient tool Privy is a program that helps collect email addresses of the public that will allow your business to connect with its new and potential customers. You may also call it a lead-generation process that gives you detailed analytics of the data. Also, it gives you an analyzed report on your campaigns to refine your marketing strategies.

Privy also lets you set up new campaigns and strategies that will help you gain a larger amount of customers. For instance, the amount of discounts you should give on your deals, different times of the year to introduce new plans, etc. You can also use the application’s service tool to get access to valuable insights about customer preferences and behaviors.

When you search for effective and efficient email marketing tools, MailChimp stands first. MailChimp integrates greatly with Shopify as an application. It can help you in building newsletters, email campaigns, and other aspects of email marketing. 

There are separate groups of customers that you have to target for maximum results. MailChimp is responsible for making your business shoot its shot at the right place.

These groups of different consumers can be those who have recently made a purchase, those who have been inactive for a time, and those who are just new to your store. This application lets you build different strategies for each type of customer to increase the efficiency of your business. 

DID YOU KNOW?
Shopify has a market share of almost 11% globally and 28% in the United States. It has a market capital of $74.09 billion and generates $4.6 billion in annual revenue. In the first two quarters of 2023, Shopify had a revenue of $3.202 billion.

Often compared with MailChimp, Klaviyo lets you go one step further. With highly personalized campaigns that are based on a particular type of consumer, their behavior, their locality, and other sophisticated aspects. It even focuses on the past interaction of the business with its customers. This means, Klaviyo is kind of a relationship advisor for your business with your customers. 

Along with that, this program takes complete responsibility of managing, segregating, analyzing all the functions and providing you with a detailed report.

Another program on Shopify that can provide you with its service to create detailed campaigns is AdRoll. Here, you can target people based on their age, gender, location, and other details. You can integrate your brand with social media such as Instagram, Facebook, and Twitter to make a stronger online presence. This way, you can reach out to a bigger population and expand your operations.

To keep your business running, you have to excel in every stage. Therefore, after providing a plethora of marketing and designing applications, Shopify offers you a Dropshipman service to deliver your products to their final destination in reasonable time and prices. 

Along with this, several other services like automatic order fulfillment and real-time tracking ease the transportation burden over your enterprise. You can also read its reviews on the internet to figure out if the Dropshipman is good for you.

This graph is a detailed visual representation of the Shopify Revenue and Merchant Statistics in 2023.

As the name suggests, the SEO Manager is responsible for handling all the SEO-related techniques for your business. On this platform, you can get a user-friendly interface to optimize and analyze your store’s Search Engine Optimization.

If your skills are good, and you are able to identify the relevant keywords, work on the right areas of your store, you will be a successful businessman and your business will surely boom in its full glory.

Finally, when almost all areas are already covered with different tools that are available on the Shopify platform, Yotpo comes under the limelight. This tool enables you to enhance your customer interaction and engagement. In other words, Yotpo focuses on user-generated content or reviews.

The more positive reviews will ultimately help in building a more credible brand image. This will help in building your enterprise’s goodwill so that more customers will trust your brand, which will also help in achieving a great consumer retention rate.