Website popups, those powerful triggers that invite your potential audience to sign up for your email list, have been used by marketers for years. However, these days web developers are finding new uses for them as well: Website popups have become a staple of interactive design.

Website popups can be used for everything from introducing your product or service to closing the sale. This article will teach you how to build effective website popups that can grow your email list.

What’s a Website Popup?

A website popup is a window that opens automatically when a user enters your website or does other actions. These windows offer chances for users to watch videos, download ebooks, and sign up for email lists. They are basically a more interactive way of landing pages as they guide users through the process of converting to your site.

For example, if you have an online store and want to let people know about products without giving them the information they need to buy them all at once, you could use an email signup popup that offers information about each individual product. This is an effective way of grabbing the attention of your visitors, increasing sales, or growing your email list.

Are Website Popups Still Effective Today?

Although there are many other methods of building rapport and engaging your audience, website popups remain effective tools for a number of reasons. First of all, popups can be used to generate far more leads than simple banners.

Banners might command attention and may give the impression that you are running an eCommerce store, but they won’t do much in terms of conversion unless you have an actual product to promote (for example, if you’re promoting a new e-book for which no copy has been created yet). Popups also work well when used in conjunction with other forms of promotion, such as email campaigns or in-site search engine ads, because they can generate tons of free traffic.

Also, consider reading: VPS vs. Dedicated Hosting: Which One to opt for eCommerce Site?

Tips for Growing Email List with Website Popups

The first thing you need to understand about popups is that they are considered a kind of “intrusive” form of website promotion. Many people don’t like them, and developers tend to avoid using popups for that reason alone. However, if you know how to design an effective popup, using one on your site can be a good idea if you want to attract potential leads and boost the numbers on your email list.

Choose An Opt-In Incentive

The single most important thing you can do to grow your email list through popups is to provide an incentive to sign up. The incentive can be a free video, video course, ebook, 30-day trial of your product, or even a coupon code for 10% off a product. The main idea is that people need something in return for signing up.

This will make them want to give you their email address because they know they are going to get something from you, so it creates trust between the sender and the receiver, and that’s the secret to getting people to sign up for your list.

Create An Eye-Catching Design

Many people say that the key to an effective pop-up is a good design. If a person sits there for too long before seeing a message, they will get bored and leave. It’s important that your popup looks great, as that’s the main reason why people will click on it in the first place. So if you have any images or videos, add that too.

Keep The Sign-Up Form Simple

It’s also important that you design your sign-up form as simple as possible. Your goal should be to collect just one email address or a name and an email address. You don’t want to have too much information because the more fields you ask for, the less likely people will be to give them out.

Configure Your Display Scenario

There are many options you can utilize when setting up your popups. One of the most important decisions to make is whether or not you want to “hide” your popups until a visitor has scrolled a specific distance down the page (otherwise known as the “scrolling trigger”).

If you use this kind of trigger, you don’t have to worry about people leaving before seeing your popup; but if you use the “click trigger,” making sure that people actually know the popup before taking action is an important part of increasing conversion rates.

Use Top or Bottom Sign-Up Bars

One of the most common types of triggers is the “top or bottom” trigger. With this kind of popup, a visitor can choose to close the box by clicking on either the top or bottom side. There isn’t a clear consensus as far as which one works better. However, you should test them both and see what works best for your website.

For example, if you have a product that people typically make decisions about quickly (such as an e-book), you might want to use a top bar popup; however, if you have more complex products (such as software), then you might do better with a bottom bar popup.

The Bottom Line

Since they can help you generate leads and improve your business, using website popups are definitely a smart idea. Even if popups aren’t your favorite marketing tool, you will probably want to give them a try once you know how to design effective ones.

Popups can convert more visitors into leads and sales than any other type of advertising, as long as you use them properly. So make sure that you use the tips mentioned above to create website popups that work for your business and get more people to subscribe.

Next, can read: Take a Step Ahead in Your Business with an Efficient Email Client – EssentialPIM