As a result of today’s technological advances, everything may be simple. But not with the advertising campaign. The ad market is more competitive today because of the widespread availability of tools like social media. Millions of Facebook users are undoubtedly interested in various products and services. 

One of the top-rated ad campaign tools is Facebook ads. For marketers, social media platforms have been at the top of the list. Therefore, you must familiarize yourself with your competitors’ Facebook advertisements. There are methods to determine the status of your competitor’s Facebook ads. In addition, there are other strategies for beating Facebook’s competition.

How can I Spy on Facebook Ads?

Many Facebook competitors’ ads are gaining popularity. Many would ask to tell them the best way to spy on Facebook ads. Understandably, creating a Facebook advertisement is not as easy as it seems. However, it is essential to make the one that drives conversions. To keep your ad campaign on top, you may want to know how your competitors work on it. To spy on your competitor is typical in the marketing world. 

Your competitors have spent much time and money figuring out which ads work best for them. So why not take the creative ideas from the ads that work well for your competitors and change them to fit your own? So, here are the various ways to keep an eye on them.

Facebook Ad Library

Like any other business, transparency is crucial, and Facebook created the Ad Library to safeguard its users. The Ad Library shows you more information about your competitor’s ad campaign. For example, it shows who paid for the ad, the range of how much they spent, and the ad’s engagement or reach across multiple demographics. In addition, there are two ways to spy on your competitor’s advertisement using Facebook Ad Library: Find your competitor’s “Page Transparency” section and use the Facebook Ad Library apps directly. 

Follow the Facebook page of your competitor

By following their page, you may quickly check out their advertising. There are, however, only a few ads relevant to you. For instance, you probably won’t see any advertisements the target created for other countries; they might be exclusive to them.

Using “Why Am I Seeing This Ad?”

Find out who is reading the ads of your competitors. Getting demographic insights into your competitor’s ads is crucial. How to do it? When an ad from a competitor pops up in your newsfeed or right column, click the three dots at the top right corner known as the “More Options” button. Then, click “Why am I seeing this ad?” to find out who the ad’s creator chose to target. As a result, you’ll be able to learn more about the people your competitors are trying to reach through Facebook ads.

What to Pay Attention to When Spying on Facebook Ads

Knowing what to look for in your competitor’s Facebook ads is essential. It will help you to learn more about their target audience and engagement. Overall, their social media strategy is what you are aiming for and need to know and understand. Consider the following to pay attention to when researching your rival’s ads. 

Also, Read This: Elements of a Good Real Estate Facebook Ad

Consider to Check Your Competitor’s Impressions

Filter by impressions to see which of your competitor’s ads are getting the most attention. Ad impressions refer to how many times an ad first appeared on the screen. It will be helpful for you to understand these impressions to reach your target engagement. 

Consider to Check Your Competitor’s Media Used

What kind of media do they want or use? Find the right mix of video and image ads by looking at what your competitors are doing. If the competitor has more than one ad, sort them by impressions and then see which one gets the most attention.

Consider to Check Your Competitor’s Ad Running Time

Sort the ads of your competitors based on how long they last. For example, you can locate adverts for 90 days in the past. Facebook marketers typically stick to successful ads, and long-running advertisements signify success.

Consider to Check Your Competitor’s Offers and Deals

Be updated on specials and offers from rivals. How frequently do they provide promotions, sales, and discounts? Does your opponent promote free delivery, coupon codes, and deals? If so, why do they offer discounts? Remember, it is essential to know this strategy to be on top of the competition.