Facebook Ads vs. Google AdWords: What Works Better for Home Service Providers?
If you’re navigating these pages, then it’s obvious you’re battling with the question: Which is better; Facebook ads or google ads? You’ve probably heard colleagues and friends chatting about the two, but their differences are unclear to you.
Both Facebook and Google ads are considered the ultimate advertising platforms widely to advertise. While Google runs searches and Facebook provides a socializing platform, both offer businesses efficient and cost-effective advertising features. By leveraging Facebook vs Google Ads platforms, it will improve your sales.
This article reveals more about these two lucrative platforms, including their strong points. But the ultimate question remains: who is the boss? Which platform is the most effective advertisement-wise?
Facebook Vs. Google: Background
Before diving into core matters, let’s explore the basics of the two platforms. Both platforms (Facebook ads Vs. Google Ads) offer users an opportunity to advertise their products and services to potential customers. In addition, they operate under pay-per-click (PPC) ads. Meaning whenever a user clicks your ad on Facebook or Google, the host website charges you a predetermined amount of money.
To avoid overspending, you may specify how much you can spend a day. You can even budget for a lifetime ad. On the other hand, Facebook and Google ads provide various ad formats. They also allow users to target their advertisements on particular users (often based on their behavior and interests). Businesses can directly reach out to a selective audience by running with these aspects.
However, Facebook and Google ads run on different channels and target users differently—especially the stage of purchase they are in.
Google (formerly Google AdWords) is a paid search platform. Whenever users run searches on Google, relevant ads pop up in search results. You may have noticed multiple pay-per-click ads above Google’s organic results, while other ads may display on the right side of search results.
Google ads do not charge advertising space. They only charge when users click your ads. Given that google operates under searches, it leverages text-based advertisement and keywords. Google advertisers rely heavily on keywords– specific words and phrases that users enter in search engines. Therefore, for your Google ad to show up alongside search results, it should be relevant to user queries.
PPC (pay-per-click) bidding is extensive, and while optimization is complex, it’s an essential process. The bid is based on keyword potential and users’ search terms.
Strength of Google Ads
Google alone accounts for 89% of mobile and 78% of desktop search traffic globally. At least 93% of web traffic relies on search engines, and on a single day, Google estimates 3.5 billion search queries. That’s why Google continually retains the de facto leader status in the advertising sector. It provides a significant number of potential audiences looking for your products and services.
Google offers two-way advertising; the Display network and search network. Advertisers can leverage ads in display networks like banners, helping them accomplish non-conversion-driven advertisements since they are visual. On the other hand, the search network functions alongside the google search engine. Using PPC Ads, advisers can target and convert millions of users based on queried keywords. Here are popular advantages of google:
- You can use Google to target and convert ready buyers. Using available tools, you can specify what users search.
- Google ads offer a variety of formats. You can enhance clicks by adding exciting features like contact information, website link, and more.
- Google has a vast audience base.
The Strength of Facebook Ads
The Facebook platform accounts for at least 2.7 billion users making it a lucrative advertising platform. The more your brand increases in popularity, the more traffic and sales your business gets. For instance, you can showcase your products and services to millions of users using Facebook and boost your brand awareness.
You can Advertise to a Specific Audience.
With Facebook ads, you can use locations, marital status, or schooling activities to target your preferred audience. By doing this, you reach out to the right audience.
Facebook Ads are Visually Appealing
If you put them side to side, you may notice that Facebook ads are visually more attractive and appealing than Google ads. For emphasis, Facebook ads may feature various graphics and videos. And with available designs, you can ‘show off your products to prospective clients.
Both platforms are lucrative in their unique ways. You may even use them interchangeably or altogether to compensate for present or absent features on each platform. Not only will your audience reach expand, but you’ll also bridge gaps between the two.
Next, can read: What You Need to Know About Local Internet Marketing