A product, service, brand, or mission is brought to the public’s attention through advertising. Businesses can find the ideal technique to promote traffic, exposure, and sales by employing marketing strategies and the appropriate advertising media. Use the information in this article to make that decision easier for your company.

Every day, the average American is exposed to approximately 250 advertisements.

Have you ever considered what goes into selecting that particular advertisement?

Companies must think strategically about the advertising media for their marketing initiatives to draw the proper attention to their business or product.

According to a recent report, 90 percent of consumers are influenced by commercials while making a purchase.

This demonstrates that commercials still impact purchasers, but they only respond to those they believe are genuine.

By utilizing the most reliable marketing mediums, you may overcome this healthy distrust.

Your task is to choose ad formats that maximize reach, engagement, and conversions while staying inside your budget.

You should think about these seven powerful advertising channels these days:

Retargeting Podcasts Mobile TV Video Email Search Engine Marketing (SEM)

Let’s take a look at the seven most effective ad channels for generating money and maximizing your ad spend.

Also, Read: Digital Marketing Types and Trends

1. Advertising on Mobile Phones

The internet economy is dominated by mobile, with customers spending an average of 5 hours every day on their phones.

Consumers hold the buying process in their hands, whether they’re checking pricing online before making a purchase in-store or surfing on mobile before completing a transaction on a home gadget.

With mobile ads, companies can target buyers in real-time, where and when it matters. In 2016, mobile ads accounted for more than half of all internet ad income, according to the Internet Advertising Bureau (IAB).

You can utilize a range of mobile advertising formats to reach the correct audience with the right message:


Advertisements that are native to the site

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2. Television Commercials

UI/UX consulting firm Nielsen Norman Group claims that the average American still watches five hours of TV every day, even though Americans increasingly favor mobile and social media.

This time-honored advertising tool has tremendous reach and interaction.

According to a recent consumer poll, television is the most impactful ad format, accounting for 60% of purchases. Print (45 percent), web (43 percent), and social media (43 percent) all have less influence than this (42 percent).

Simply put, television can help viewers learn more about things while also stimulating their visual and auditory systems. Using both senses to enhance ad impact and retention is beneficial.

TV advertising is a reliable source of money due to its glamor and audience.

Pro tip: Combine your television and social media advertising campaigns.

3. Promotional Video

With over 70% of marketers aiming to increase their use of video, it is the rising star of advertising.

This rich media format is instructive and straightforward to consume, making it ideal for demonstrating the benefits of your product authentically and memorably.

Organic involvement generates attention for your company, which converts into significant social proof. According to E-Tailing, a Chicago-based cross-channel marketing firm, 57 percent of shoppers think videos give them the confidence to make online purchases.

4. Send an Email

Email may be old, but it is far from outdated.

You can segment, target, and activate advertising using this ad media. Personalized email also aids in the differentiation of your brand.

The first stage is to create attractive headlines: Because 205 billion emails are sent every day, you should be testing new headline strategies all the time to see what gets opened.

5. Search Engine Optimization (SEM)

You may advertise on the world’s most prominent billboards — search engine results from pages — using search engine marketing (SEM) (SERPs).

Google AdWords, for example, reaches a whopping 80% of all internet users worldwide.

SEM, often known as keyword advertising or pay-per-click (PPC), is an auction-based method of bidding on advertising terms. Your banner will then appear above the top-ranking search results for those terms. 

6. Ads That are Retargeted

Retargeting ads are an effective way to increase conversions. They’re the polar opposite of banner blindness.

You can use a retargeting pixel to track visitors who accept your website cookies.

This allows you to offer tailored ads across various retargeting platforms, including Facebook, Google, and affiliate networks. Retargeting, when paired with triggered messaging, will enable you to discover the appropriate consumer at the right time.

The average click-through rate (CTR) for display advertising is merely 0.07 percent, according to Wishpond’s research. On the other hand, retargeting advertising has a CTR of 0.7 percent, which has a 10x impact.

7. Podcasts

Podcasts are an underutilized yet very successful ad channel that combines influencer marketing with on-demand radio.

The number of Americans who listen to podcasts has nearly doubled since 2013. According to the IAB, the digital audio industry was worth $1.1 billion in 2016 and is predicted to grow.

The majority of podcast listeners are educated, affluent, and urban. They’re also devoted and involved.

According to a recent consumer survey, 45 percent of all listeners trust podcasts more than strong social media or internet advertising.

Hosts and their devoted fans have a strong bond passed on to show sponsors in the form of money.

Final Thoughts

In the end, trust leads to money. These seven ad media are the most important in the industry, whether it’s due to their personality, presence, or reach.

Perhaps you believe social media should be included in this list. According to data, consumers have little faith in social media (and lack conversions as well). Most SMM experts are independent contractors and they will need to have a pay stub to show proof of income. Your pay stub provides crucial information about your earnings as well as tax, insurance, and other deductions. Success Marketing experts are always in high demand.

Brands must choose channels that provide immediate credibility and high levels of interaction.