MailChimp and Shopify Breakup: What to Do?
Mailchimp issued a statement saying that the Mailchimp app, which allowed users to use their Shopify data, no longer exists on the Shopify marketplace. All this because he has a “Big concern about the Mailchimp app. Firstly, there is a negative experience of sellers, as well as their unwillingness to comply with some kind of agreement on an affiliate program. There is also good news. All of the above is possible with the right setup.
Today, there is a Shopify development company that is able to suggest the right solution and provide several options for solving such a problem.
Option 1: Continue to Use Mailchimp
It’s worth noting that if you don’t use email for anything other than subscribing to your email list, you can use Shopify with MailChimp without any third-party integrations. You can also consider embedding the MailChimp code in your Shopify page. Of course, in some cases, when using this kind of formatting, you may encounter a problem (so it does not look so beautiful), but it will work.
Hence, if there is a desire to apply some of the strong eCommerce features mentioned above, a third-party application must be added first to make this happen.
Today there are 3 amazing options: Zapier, Automate.io, and ShopSync.
Zapier and Automate.io consider Shopify to be a premium app. Therefore, this requires constant payment.
Option 2: Change Email Provider
If one of the main criteria for choosing MailChimp is the usual integration in the first place, there is an opportunity to take it a step further.
Today, there is plenty to choose from, and the number of options has increased significantly in recent years. This is the good news.
ActiveCampaign can pull up its e-commerce feature set at a rapid pace. Today, this is much appreciated, as deep data integration with Shopify is becoming easier.
Thus, it can follow absolutely all transactions that exist in e-commerce, which the contact used. Also, it is possible to track information about a specific product. Therefore, such possibilities can be called limitless.
Accordingly, they also have all the important abandoned cart options and website tracking.
Also highly valued in ActiveCampaign today is the ability to easily create multiple lists at once. As a result, you do not need to worry about the fact that the number of subscribers can double or triple. Therefore, it is possible to have three lists at once. For example, the list of current clients, the list of clients that may become in the future, and the third list is news about the mailing list. Another benefit would be the ability to have segments on these lists based solely on the products or product categories that the contact might be interested in.
It is worth noting that these are not all positive aspects. The next big advantage will be the free migration service. Such a service may indicate that you do not need to configure everything from scratch.
Klavyio, built primarily for e-commerce, is another good option. It is also capable of including direct integration with Shopify.
You need to understand that in the first place it was not designed for ordinary email marketing. Hence, the focus here is on products as well as customer stories. Thus, dashboards as well as contact lists can present this as a priority.
Another positive point is the presence of integration with Facebook. Such integration is needed primarily to help create a custom audience.
It also does everything you need when it comes to customizing signup forms (including landing pages).
However, ActiveCampaign can have in its arsenal an automation system that is capable of having a large number of triggers. Such triggers are capable of triggering automation. It is also possible to add various tags.
On the plus side, MailChimp has a subscription that you don’t have to pay for. Such a moment seems very tempting, first of all for someone who is not currently paying for MailChimp.
This is a very tempting moment because on the free plan alone there is an opportunity to have many different features. There is also no personal lack of email templates and design options. There is also no limit on the number of emails, such emails will always be accompanied by the MailerLite logo.
Today there is very tight integration with Shopify. But, it is worth noting that it does not support such a function as an abandoned cart.
Thus, it should be noted that this can be a great entry-level option for many businesses. It can be concluded that the introduction of just one of the paid options can pay off by adding just one of these features.
Don’t leave Mailchimp just because the direct integration with Shopify won’t work. If you need to find the best solution, which will be focused primarily on e-commerce, one of the options may be to switch to Klaviyo. Both email marketing platforms offer advanced features such as automation, segmentation, and reporting.