How to Improve Shopify Store Speed Quickly?
The speed of websites plays a vital role in the success of eCommerce stores.
An eCommerce store that takes time to load and doesn’t provide a good user experience to its visitors isn’t liked by them, and there are higher chances they will hit the back button sooner!
Not just from the user’s point of view, page speed has been an important ranking factor for Google for a long time.
A slow-loading website results in a poor user experience, resulting in Google not ranking your site in the top search results, leading to lost traffic, missed sales, and less revenue.
Furthermore, your site performance directly impacts all your other digital marketing efforts. No matter which channel you use, such as paid, email, or social marketing, your website speed will directly impact the users.
Even a tiny performance improvement can result in noticeable revenue improvements if your site receives a fair amount of traffic from these channels.
While no business wants to face all of these issues, what they can do is go for Shopify Site Speed Optimization. In this article, we will discuss how Shopify Site Speed Optimization can help businesses improve the speed of their Shopify store.
What is Shopify Speed Optimization?
The Shopify Speed optimization process involves a bunch of efforts to optimize our Shopify sites to improve the page speed of our Shopify sites, which results in higher conversions, higher traffic, and higher rankings on Google Search.
Shopify store owners must take speed optimization into account when designing their stores. A slow-loading website will have a high bounce rate, low user engagement, and less traffic, which will negatively impact your sales.
One of the common reasons is that among the websites that take time to load are high-resolution images and videos. An eCommerce store consists of tons of images on its website, among which most are promotional creatives or product images of high resolution.
For sites to load such high-quality images, they will require too much time to load since these images consume large volumes, reducing the loading speed of your website. Therefore, to increase the loading speed of your website, you need to optimize the large images.
There are various apps available on the Shopify store that can help you optimize and reduce the size of images without even affecting the quality of your images, which will improve the Shopify Store speed of your website. You hire a web development agency that can help you optimize images to improve your website’s speed.
Remove Unnecessary Shopify Apps
Most of the time, businesses stack their Shopify stores with apps that are not useful, which occupy a lot of their space and consume unnecessary storage on their website. This leads to the site being filled with storage, due to which it will take time for the websites to load and reduce the site speed of your website.
Therefore, you need to consider deleting unnecessary apps or plugins that are no longer in use to clear the unnecessary clutter on your website so that your sites load quickly. Also, consider deleting the app data and removing the code stored on your store website during the installation procedure. For this, you will require assistance from any Shopify expert who can help you assist with the same.
Find a Good CDN
When loading images for your Shopify store, using a content delivery network, or CDN, sometimes makes sense. Thousands of servers distributed throughout the world make up the Content Delivery Network (CDN), a worldwide network of servers that deliver content to its users.
Your visitor’s local user experience is enhanced by distributing content loads through servers close to their locations. As a result of CDNs, your Shopify Site Speed Optimization will be enhanced with significant SEO features such as faster loading times, image optimization, session optimization, scalability, and security.
Your content is delivered to your end users faster with a CDN because of decreased latency and packet loss. Ask the Shopify development agency you have hired to assist with getting a good CDN for your Shopify store.
Apply Lazy Loading
Lazy Loading is a unique feature in web development that helps solve the issue of deferring offscreen images. A deferred offscreen image contains content below the fold of the web page that is preloaded even before it needs to be displayed.
Due to deferred offscreen images, the site of your speed is reduced, again increasing the page load speed time of your web pages and the entire website. But when you are applying lazy loading features to your website, your data on the website, like the images and content below the fold, does not preload until the visitor of your website reaches that section of the page.
Visitors are more likely to see the above-the-fold content first, so the content below the fold will not be visible unless they scroll down the page. This allows your website to load faster because the browser does not have to simultaneously load the entire website content. Hence, your website can load faster and perform better.
Use Proper Fonts
Regarding Shopify speed optimization, fonts are one of the most important factors from the point of user experience. You will usually be able to find a collection of fonts, such as system fonts and Google fonts, in the font library of your Shopify store.
The best part of getting fonts from Shopify is that all of these are off-cost, and you can use them on your Shopify store. You should be aware that if you use fonts your customer does not have, they may have to download new fonts to view the text.
Use system fonts instead of downloading new ones to your customer’s computer to avoid installing new fonts. It is common for most computers to have system fonts already installed. Many options are available, including mono, serif, and sans-serif types. You have to select font styles that go well with your store design from these font families.
Get Speedy & Responsive Shopify Themes
There is a responsive design in most themes, which is essential for providing a fast mobile experience. Due to responsive design’s dynamic loading, you do not need to design a separate mobile site since the site is automatically scaled to fit the visitor’s screen.
In other words, your site only has to be crawled once by Google. It’s important to select your Shopify theme to reduce load time carefully. A Shopify theme that meets the highest standards is lightweight and is SEO-friendly will be the right choice for your business.
It is significant to consider load time when choosing a Shopify theme alongside design, functionality, price, and template selection. When deciding on a theme for your website, consider all these factors.
Minimize Redirects and Broken Links
Your Shopify website may encounter a lot of redirects and broken links during Shopify speed optimization. The term “broken link” refers to links on a website that, for many reasons, cannot be accessed or located by the user.
It is common for users not to want to continue with a website if they receive a 404 error message when purchasing something online. The number of unwanted redirects on the internet impedes websites’ performance and slows web pages’ Loading. Therefore, this affects how quickly the website loads. To remain competitive, you must fix these problems, since they may result in your customers leaving and possibly losing revenue.
By hiring a Shopify development company, you can ensure that they will help fix these issues with their Shopify Speed Optimization Service.
So here we talked about different ways through which you can Improve Shopify Store Speed. What are your thoughts about it? Which ways did you find more useful to fix the speed of your Shopify store? Share your thoughts, as we would like to hear from you!
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Ans: The excess bloat on the website code is responsible for slowing down your Shopify page load speed. Also, there are certain apps and new elements tend to do the same.
Ans: Shopify speed score is how fast your store performs, a good Shopify store speed is over 50 and a speed of over 70 is considered awesome.
Ans: The turbo them loads the fastest and creates a quick and easy browsing experience for the customers and is perfect for a speedy Shopify store.