What are Multilingual Transcription Services?
Multilingual transcription services are a type of service that transcribes audio recordings in different languages. The content is translated by professional translators and edited for clarity, grammar, and spelling. They can provide subtitles or closed captions in different languages, such as English, Spanish, French, and many more.
How Do Multilingual Transcription Services Work?
These services work by having the audio recording transcribed using voice recognition technology and exported to be translated into multiple languages. The document is edited for quality assurance before it goes live online or on broadcast television.
Generally, translation entails more than just translating words from one language to another. However, with multilingual transcription services, the translated text is intended to accurately represent what was said, but not necessarily exactly how it was said.
These services are typically used by businesses who want to expand their reach beyond one language or country for marketing purposes or simply expand cultural knowledge globally.
Benefits of Multilingual Transcription Services
There are many benefits to using multilingual transcription services. The most notable is the ability of a business, company, or organization to expand its reach. It provides companies the ability to attract more customers from different regions of the world. This strategy allows businesses that may not have had an international presence before to easily open new markets and increase their profit margin.
Also, there’s something about the native language that inspires trust. That’s why you want to translate your marketing material to maximize reach. However, it is important to have native professionals go over the text before publishing as things can get lost in translation, which can get ugly quickly.
Translating your transcriptions also puts you ahead of the curve. You will be able to conquer territories before anyone else does, and that gives you an edge over the competition.
Who Uses Multilingual Transcription Services?
A large number of companies in all different industries use multilingual transcription services. With the global economy, almost every company has customers in other countries and needs to communicate with them regardless of their language differences.
Some examples include multinational corporations, international marketing divisions, and multinational companies with customers in other countries. These companies can use multilingual transcription services to help them stretch their reach and appeal to more customers.
Companies like Facebook, Twitter, and Google offer subtitles or closed captions for videos on their websites. This allows anyone who may be deaf or hard of hearing to view content without needing sound. They can also accommodate foreign languages by having subtitles in English, Spanish, French, and more.
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Multilingual transcription services are also implemented by TV broadcasters looking to reach a wider audience with their programming, including live news broadcasts. Closed captions allow people worldwide to view the content regardless of their native language or ability to hear. Broadcasters also provide subtitles in different languages, enabling viewers to choose an option that they are most comfortable with when viewing content.
Multilingual Transcription Services Best Practices
The best way to use multilingual transcription services is by having a native speaker of the target language proofread and edit your document before publishing it. This ensures that the translation will be accurate and true to what was said in the original recording.
You also need to choose the content to be translated. For example, there’s no point in translating press releases, as some wouldn’t be relevant to the target market. Instead, focus on the important stuff that introduces, advertises, or has important information about your business.
After the translation, check if the message is consistent and if you have the correct tone and voice. You have worked so hard to create a voice for your brand, and it would be a shame to lose it in translation.
Also, read about: How Speech-to-Text Services Will Help You to Expand Your Video Marketing Strategy
Multilingual Transcription Services Market Size
The global transcription services market size is expected to grow from $13.33 billion in 2016 to $24.25 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 11%. The growth will mainly be driven by the increased adoption of video content on social media platforms and the growing demand for mobile apps.
Another factor contributing to the growth of this market is the rising number of video-based social media platforms, which are being used by businesses and organizations as a means of communication with their customers or employees. The increasing penetration rate of smart devices across the globe has also given way to an increase in mobile app usage, which has led to the growing demand for mobile apps.
The need for multilingual transcription services is expected to continue rising as businesses and organizations seek ways of reaching more customers through various media platforms instead of just one.
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