Business Operation » E-Commerce

Top 4 Technology Trends for eCommerce This 2023

Priyanka Tomar | Updated On December 4, 2023

According to Insider Intelligence’s estimates, eCommerce sales in the United States will exceed USD$1 trillion in 2023. Globally, this number will reach USD$5 trillion in 2023 and USD$6 trillion by 2024. As more and more people prefer to shop online, businesses that keep up-to-date with new technology trends will more likely succeed in the eCommerce industry.

eCommerce has begun leaking into high street retail with businesses pushing customers online through digital signage. Technology has made it easier for businesses to stock more products via their online stores.  

Over the past years, eCommerce has been expanding rapidly. Online shopping platforms have become a game-changer for many business people looking for ways to sell their goods and services efficiently. But besides the convenience that eCommerce provides, businesses can reach a wide range of customers today by creating an online platform. 

With various helpful information available online, you can read more about ways to succeed in the digital age as an eCommerce business owner. Notably, adopting new technology in your operations is one of the excellent ways to succeed in the digital business landscape. 

For that reason, here are the top technology trends for eCommerce website that you may integrate into your online business to stay ahead of your competition.  

Not being able to deliver a whole product experience is one of the primary challenges eCommerce businesses face when running an online business. In a traditional retail store, people can simply try on clothes or check out the size and look of a couch to see if it’d fit in their room. 

Fortunately, with augmented reality, you can provide a new way for customers to have in-depth information about a particular product. If you’re unfamiliar with this technology trend, augmented reality in eCommerce helps customers have a preview of products in the comfort of their homes. Customers can gain more information about a particular product with this technology than simply viewing a bland video or image. 

Consequently, this interactive technology can help you increase customer engagement by making it easier for them to engage with your online platform. Moreover, augmented reality can help you reach new customers by creating a captivating augmented reality campaign.  

Artificial intelligence (AI) isn’t just about scientific research and studies. Today, it’s transforming the way people run their businesses. Take AI chatbots as an example. They’re another technology trend that many eCommerce companies use today to provide convenience to customers. 

Instead of delivering manual customer support, eCommerce businesses can use AI-powered chatbots available 24/7 to assist customers who visit their online platforms. As a result, these intelligent chatbots can help you improve customer engagement and offer immediate solutions to your eCommerce customers’ concerns. 

In addition, chatbots powered by artificial intelligence can detect the customer’s disappointment and aggression. With that ability, they can help displeased customers get assistance from human managers. 

Furthermore, providing personalized services and product recommendations is another use of AI chatbots in eCommerce. These chatbots can recommend items that customers might like with the gathered information regarding the customer’s online shopping behavior. 

Moreover, many eCommerce businesses use AI chatbots because they’re cost-effective and help in lead generation.  

Voice search is an AI-powered technology that allows eCommerce customers to search for items on a particular online shopping platform using only their voice. Since it’s a quick way to run a query without typing, it provides improved convenience. 

With the rise of voice search, some business people consider it the future of eCommerce due to its advantages. In particular, this technology helps eCommerce businesses to improve the user experience by eliminating the tedious process of locating products and adding them to the cart. 

Also, eCommerce companies use voice search on their online platforms because of the increased conversions they get from integrating it.  

Furthermore, besides using voice to find a particular product, the voice feature can capture the customer’s shopping habits and behavior. With the collected data about the customers, the voice assistant can recommend items related to the products they bought previously.  

Omnichannel eCommerce refers to using multiple channels, such as a website and social media, to provide a unified buying experience to customers. It helps online businesses meet customers’ needs by delivering unique customer experiences based on how they like to purchase.

Online businesses can get new customers and improve their sales and conversions with a solid omnichannel eCommerce strategy. Besides increased customers and revenue, many thriving companies integrate this trend into their operations because it allows them to have a consistent message about their brands. 

Furthermore, omnichannel eCommerce platforms enable businesses to gather and combine customer data from various channels. The merged data provides a better picture of the customers interested in your products or services. It can also give insight into the customers’ behavior, allowing you to understand and personalize the customer journey.  

Conclusion 

Overall, the eCommerce industry is constantly expanding and changing. Hence, as an eCommerce business owner, it’s crucial to keep up with the latest trends to stay ahead of the curve. With that in mind, you may consider the technology trends for eCommerce mentioned above to help your company achieve its full potential.