One inference that you would commonly draw from the statements of top-notch business analysts is that “If you work hard to attract the new customers, then you must work harder to retain the existing ones.”

In times – when distraction has become the theme, what’s important is to invest sufficient time and resources in your business so that you could retain the customers that have already passed the litmus test of choosing your brand over your competitors.

Conquering uncharted territories or say, attracting new customers might seem exciting but could be limiting if you aren’t paying enough attention to find the perfect nozzle (customer retention strategies) for your business which in fact, holds much greater value in terms of attaining the long term goals of your business.

Many reports and studies even suggest that attracting a new customer could cost several times higher than what it takes to retain an old customer. So, it makes sense in some scenarios that businesses that reach their saturation in terms of hitting the upper circuit of gaining a customer base, solely work on the principles of customer retention for meeting their business goals. 

So this post, in fact, is our genuine attempt (after detailed research and analysis) to bring forth the most effective strategies that could assist you in accomplishing the goal of retaining your customers, while letting you enjoy your customer’s loyalty and improved customer relations.

Here are the strategies that you could use to get the best out of your marketing operations: 

1. Shake Hands with Technology (Automation Tools):

If there’s one strategy that promises great results concerning customer retention then it would be about utilizing the full potential of automation tools.

Customer engagement is crucial. And having your brand connected with your customers in all forms of platforms is one thing you cannot afford to miss.

Understand that technology in the form of automation tools is filling an important spot of constantly connecting with your customers. Whether it’s done in the form of sending your customers – the marketing emails, inboxing them the questionnaires to collect their feedback on certain categories, or by sending them the WordPress Push Notifications (or any other notifications for that matter).

In the times when technology is advancing at the speed of a tornado, you will find a variety of automation tools and software that will do the job for you.

To quote a few, there is Wonderpush, a notification generating software that offers a wide range of features in facilitating mobile and web notifications. Also, there are some email marketing tools like Mailchimp and Drip that help businesses send bulk emails at once.  

2. Give Value for Money to Your Clients:

One of the significant steps to retain your customers is to give them value for their money along with effective customer services.

No amount of marketing, assurances, and engagement tricks would work half of giving value to your customers. Whether you are running a product-based business or a service-based business, ensure a perfect sync between the quality you deliver and the money you charge against it.

As tempting as it may seem, having temporary gains earned by overcharging your customers and putting the company’s long-term assets (brand image) at stake may never work in favor of your business.

3. Don’t Miss on Customer Engagement:

Here we’ll discuss the relevance of customer engagement that we touched upon in the above point that explained making the best use of automation tools.  

The purpose of engagement matters the most and staying on top of your customer’s mind is the key to having them in your favor or, say, in association with your brand.

Today, there are several ways to connect with the audience. It’s not that you strictly have to send the marketing texts or notifications, in fact, it has been seen that forming communities and connecting with your customers on social media platforms is proving to be more lucrative.

Finding newer ways and platforms to connect with your customers is not just fun, but would lead to greater following and lead generation thereon.

4. Personalization is the Key:

As the very heading suggests, gone are the times when the philosophy of ‘one fits all’ used to accomplish the business goals.

Today, if you wish to achieve the goals of creating a big space for your business – bearing high brand value, all you need is to adopt a proactive approach where you pay a good amount of attention to customizing the experience of your customers.

For instance, If it is about sending WordPress Push Notifications to your customers then make sure you are making the categories out of their interests and preferences, based on which you are sending them the customized notifications that suit their interests.

5. Reward the Loyalty:

Last but not least, another effective way to make it work in favor of both you and your customer is to reward their loyalty where they made a clear choice of sticking with you.

Giving your customer extra deals and discounts not only keep them interested in your brand but showcase your ethical side where it becomes evident that you value their loyalty. A point being proven that having them on your side is not something that you take for granted, in fact, is something that remains at the top of your priority list.

By doing so, you are not doing them a favor, but are getting your business in a space where it is interacting with its customer base in much positive light.


Having shared the strategies that you could use to retain your customer base is something that goes the same for every business. Depending upon the industry and its trends, there could be certain variations in tips and tactics of attracting the new customer base but the strategies that spread out in the post would apply to the business of every niche.

What’s interesting is to find what works the best for your business and act while you experiment with your ways to creatively engage with your existing customer base.  

Also, Read: Amazing Benefits of Self-Service Kiosks