Introduction– You’ve invested time and energy in creating a webinar, and now you want people to attend. Not an easy task, I’m sure. But fear not! There are lots of strategies you can use to get more people to attend your webinars.

Webinars are a valuable tool for businesses to connect with their audience and provide valuable information. However, getting people to attend your webinar can be a challenge. In this article, we’ll explore the top 5 strategies for increasing attendance in your webinars.

Create a Compelling and Informative Registration Page

A defined registration page is the first step to increasing your webinar attendance. Make sure to include all of the necessary information people need in order to sign up – this includes the topic/title of your webinar, the host(s), any featured speakers, and the date/time of when it’ll go live.

To make a good impression, your registration page should be compelling and informative. Here’s how to create a registration page that stands out:

  • Use eye-catching visuals and persuasive copy to encourage people to sign up
  • Clearly explain what the webinar is about, who it’s for, and what attendees can expect to learn
  • Keep the registration process as simple as possible by requiring only essential information
  • Ensure that the registration page is mobile-friendly

Leverage Continuous Streaming Service

“Leverage continuous streaming service” talk about services and platforms for cyclic broadcasts of previously recorded videos, in particular, using this service you can start streaming 24/7 from previously recorded videos on YouTube, Twitch, Instagram, Facebook platforms, & TikTok. Thus, you can play the announcement of your webinar or recordings of old webinars and attract more audience to participate in new webinars.

To get started, all you have to do is upload your webinar content into a continuous streaming platform, set the schedule to roll through at whatever times make sense for viewers, and then promote it online!

Leverage Email Marketing to Promote the Webinar

Email marketing is an effective way to promote your webinar and increase attendance. By sending email notifications, you can ensure that the people most interested in your content don’t miss out. You can also use segmentation to ensure that the right people are receiving the right message.

When it comes to promoting a webinar via email, here are a few key tips to keep in mind:

  • Focus on one main message and keep it concise
  • Use strong language and emphasize the value of attending
  • Use catchy subject lines
  • Provide enough information about the event
  • Include a call to action (CTA) button
  • Include visuals that will draw attention

By following these tips, you can optimize your outreach strategy and use email marketing to increase registration for your webinar. With the right strategy, you will not only grow registration but also spark engagement with your content.

Promote Through Social Media Marketing

Social media is a great way to get the word out there about your webinar. Create eye-catching posts on various social platforms that will draw attention to your event and help you reach a large audience. You might even consider creating a short, snappy teaser video to share on Instagram, Facebook, and Twitter.

If you decide to go this route, here are some tips to ensure success:

  1. Keep your message clear and concise, and make sure it highlights why attending the webinar is beneficial for people
  2. Share relevant hashtags in all your posts (like #WebinarWednesday or #WebinarLive!)
  3. Use engaging visuals such as graphs, charts, or images
  4. Post regularly (at least once per day) leading up to the scheduled event
  5. Include links for viewers to access the webinar registration page

These strategies should help you increase attendance in your webinars by tapping into an even greater audience through social media marketing!

Use Retargeting Ads to Re-engage Past Registrants

One great way to increase attendance in your webinars is to use retargeting ads. Retargeting ads allow you to connect with members of your target audience who may have expressed interest in your webinar but have not yet attended.

To retarget past registrants, you need to first create a list of people who have expressed interest in your webinar. You can do this by setting up an automation rule that tags anyone who registers for your webinar and adds them to a list.

Once you’ve created the list, you can start running targeted ads designed to re-engage past registrants. Examples of retargeting ads might include:

  • A follow-up email thanks them for registering
  • A reminder ad featuring the title of the webinar
  • A countdown ad that highlights how much time is left before the webinar
  • An eye-catching banner or video ad

By retargeting past registrants, you can help ensure that more people are aware of your event and encourage them to attend it!


Webinars are an incredibly important marketing tool and a great way to reach new audiences, build relationships, and establish trust with customers. With the right preparation and strategy, you can create effective webinars that not only draw a large audience but also keep them engaged. The top five strategies for increasing attendance in your webinars include optimizing your webinar content, utilizing multiple marketing channels, leveraging social media, creating a continuous streaming service, and leveraging services like By combining these strategies, you’re sure to see an increase in attendance and engagement in your webinars.