The Best SEO Tips for eCommerce Category Pages

If you are an eCommerce business owner, your category pages are likely the most important thing on your website. Without these pages, people would not be able to find any products to buy! In this blog post, we will discuss different SEO tips and tricks that can help improve your rankings if implemented correctly.

Have Your Target Keyword in the Meta Title

The meta title is one of the biggest on-page SEO impacts. So, it’s important to include your keyword in there. The meta title is 60 characters long so make sure to fit as many words in there as you can to take as much space on the SERPs but doesn’t go past the limit.

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Speed

Load speed is important for eCommerce category pages. If your site is slow, you will lose a lot of customers and it can be detrimental to your ranking as well. Even if you do have a fast-loading website, you must keep on trying to improve it as someone could be in an area with bad Wi-Fi. So, the standard 2 second load time could go to 7 seconds.

Have Lots of Products to Choose From

By doing this you give your customers lots of options to choose from, the choice is always a great thing. If you don’t have the money to have a large inventory, you could consider drop shipping.

Include a description of the product

This description should include some keywords that are relevant to your business and also any other information about the products such as color, size, material, etc.

Faceted Navigation

Simply put, faceted navigations are the options/filters which appear on the side of a page. For example, let’s say your page is about ‘alpaca cardigans” and there are different color filters. If you click on a filter and the URL changes, you want to make sure the URL does NOT change. If the URL does change, make sure that the specific URL does not get indexed.