How to Build a Successful Ecommerce Site
Ecommerce has become more popular than ever before. This has created some great opportunities for savvy entrepreneurs to sell products online and make a lot of money in the process. Whether you’re planning to sell your own handcrafted items or design T-shirts that feature funny slogans, the following guide will teach you how to build an effective eCommerce site from scratch. You’ll learn about establishing your brand, choosing the right platform and tools, setting up your payment options, optimizing your website for conversion, and much more. Let’s dive in.
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What is an Ecommerce Website?
An eCommerce website, or e-shop, is an online store that allows you to sell products and services directly to your customers. If you’re interested in starting your own eCommerce site, we have everything you need to know about how to make an eCommerce website in our Ultimate Guide.
Choosing the Right Platform
Before choosing what platform to build your eCommerce website on, ask yourself a few questions: What is my budget? What do I want to sell? Who will be using my site? What are my tech-savvy skills?
You’ll also need to consider what type of site you want to build. Do you want an online store that sells only your products, or do you want to offer other companies’ products on your site? Is it important for your company to have an established brand name? If so, is it worth paying more money for a domain name? Lastly, what is my time frame for building my eCommerce website? Decide on a budget and then compare various platforms by price.
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Choosing Payment Methods
When choosing a payment method, it’s important to take into account both your margins and transaction fees. Consider what payment methods will give you enough room to make money from your sales while allowing you to set prices low enough that they’re affordable for customers.
Start Small, Then Scale
Starting small is a good idea if you’re new to eCommerce or simply don’t have much experience in web development. However, if you have previous experience building and scaling websites for brands, then it might be worthwhile to go big from day one. You’ll need to have more capital on hand to set up an initial inventory, but keeping costs low in your early days can save you big down the road.
Here are four core tenets every successful e-tailer needs to make its mark on consumers:
1. A highly functional responsive web design
2. Robust product data management
3. An intuitive payment solution
4. Fast checkout capability
According to Contentful, “Evolving consumer demands and accelerated tech innovations require brands to increase their digital capabilities beyond the limitations of traditional, monolithic website solutions.” You need to step up your game if you want to compete in today’s eCommerce space. So what do you need to get started? First and foremost: a solid online presence. It’s all about leveraging best practices for building eCommerce sites that will help your business grow (and win market share).
Tracking Reviews to Boost Sales
An eCommerce business is only as good as its reputation. You know your site’s reputation by looking at your reviews, so it’s smart to do everything you can to encourage customers to share their experiences on your online store and social media. In addition to other traditional marketing activities such as email and search engine optimization, one of the best ways to drive review traffic is by offering something valuable in exchange for an honest review.
If you’re planning on starting your own eCommerce business, it’s important to create a website that will be easy for customers to use. You should also provide quality products and services as well as effective site navigation to help users find what they are looking for quickly and easily.