Online education is no longer a trend; it has become a necessity, especially during the COVID-19 pandemic where education has shifted online. Even before the pandemic, online education has gone beyond being a standard practice in higher education and corporate training. 

That’s why eLearning marketplaces like Udemy, Skillshare, and Coursera attract millions of learners. As of May 2021, Udemy had 40 million learners supported by over 56k educators. Not just that, Udemy’s services are recognized by Fortune 100 companies’ with above 80% of them acknowledging skills of their employees gained from Udemy courses. 

Reasons to Choose Udemy as a Model of Your eLearning website

From an intuitive UI to student and tutor-friendly features, Udemy has a wide range of features that is more than enough to satisfy the diverse needs of users. 

Some of the best features of Udemy make it arguably the best eLearning marketplace. 

  • The user-friendly and responsive interface suits all screen sizes.
  • Tutor-friendly course management features.
  • Multiple platform compatibility for easy learning across all platforms. 
  • Different payment choices for easy and simple payment.
  • Features to create rich multimedia content.
  • Course completion certificates.
  • Interactive, engaging, and other gamification features keep the learners interested and engaged. 
  • Users can request a refund within 30 days if not satisfied with the services.

Steps to Build an eLearning website like Udemy

While platforms like Udemy are enjoying incredible growth, there is still space in the Edutech market for ambitious online tutoring start-ups. Here is a step-by-step guide to creating a website like Udemy

Conduct a Thorough Market Analysis

Perform thorough market research to gather valuable insights which will help you make informed decisions. A market analysis also helps to identify your target audience, their behavior, attitude, and, most significantly, their pain points. 

Choosing a Niche

Some eLearning platforms cover a broad spectrum of topics, but you can choose to start with a specific niche or a few niches when starting out. Therefore, choosing your niche according to your learners’ demographic is important. As your online eLearning platform grows, you can add as many topics as you wish to offer. Make sure you divide your courses into different categories.

Select the Business Model to Power Your eLearning Platform

Choosing a business model is important as it determines how you generate revenue through your eLearning platform but also your features and offerings. 

Here are probable business models you can adopt for your eLearning website. 

Paid Certificates

You can create tie-ups with reputed educational organizations and universities to provide learners with verified paid certificates to ensure that you receive a continuous flow of money. 


With this business model, learners buy paid subscriptions to access the eLearning platform monthly or yearly. 

Affiliate Model

When learners follow the link you place on your website to make a purchase, your eLearning platform will receive a share of it. 

Corporate Collaboration

Tie up with corporates to provide corporate training to employees with specific courses related to their business operations. 

Paid Courses

When the learners buy a paid course, a share of the revenue goes to the course creator, and the rest goes to the eLearning platform owner. 

Core Features to Implement

The main features of your eLearning platform are going to determine its success. 

Carefully choose the right features of your website to implement the top-notch functionalities to your platform.

Here are some of the core features you can consider integrating.

Account Creation

Account creation is an important feature that helps your users to create their own accounts on your eLearning website to personalize their user experience. 

Profile Management

After creating an account on the eLearning platform, they must be allowed to manage user information, add, modify, or remove the courses, follow instructors, and manage the certificates. 

Search and Filters

With many courses available on the eLearning platforms, students will need a feature that will allow them to find their desired courses. Integrate search, categorize, and filter features.


Add this feature to show users relevant courses similar to the courses they have already enrolled for. 

Course Creation

Integrate course creation and updating features to allow instructors to create courses based on their skills and expertise. 


The dashboard is another important feature that allows instructors to keep track of the courses they have uploaded on the eLearning site. It also displays the number of learners enrolled for their courses, the revenue generated, and an overall insight into all the activities on the website.

Multiple Payment Options 

Add easy and secure multiple payment options for users to buy paid courses. Consider offering payment solutions that are popular in your local market. 


It is important to keep your learners informed about the updates of new courses and changes in existing ones. While notifications are important, never overuse them. 

Admin Panel

Another important feature allows you to manage all users’ accounts, content, revenue earned, and more. 

Reviews and Ratings

Reviews and ratings are valuable features that allow your learners to share their opinions about the online course. Course creators can also ask for reviews and ratings from learners once they have completed the course. 

Building your Udemy like eLearning Website

When it comes to building your Udemy-like website, the easiest way is to use a Udemy clone. Pinlearn is one such Udemy clone script that allows entrepreneurs to create a powerful eLearning marketplace with the industry’s best features, revenue options, and a lot more. It is a readymade script that allows a high level of customization with all essential features for selling courses on online learning platforms


Today’s learners are turning towards eLearning marketplaces to enhance their skill sets or even pursue higher education. Considering the trend, building an online learning platform like Udemy is a lucrative business idea. Not only will it help you to help those who need skill training or specific education, but it will also be beneficial for you.  

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