Why SEO Still Rules Online Business Marketing in 2023?
The most important marketing channel for businesses is digital marketing, and maximum investments are made in Search Engine Optimization or SEO. Basically, Search Engine Optimization is a process of improving the quantity and quality of website search results.
Consider a scenario where you are having a quality discussion with your friends or colleagues. There is a point where a topic comes up that you guys don’t have any idea about. So, what do you do instantly?
You Google it!! (or search it in any other search engine).
Experts state that nearly 93% of consumers don’t go ahead to the first page of Google search results.
According to the market share results published by Searchenginejournal, Google holds around 92.26%, with the largest search market share as of May 2021.
Why is SEO Important for Businesses in 2023?
Organic Search is the Main Source of Website Traffic
You might already know that Google is the most widely used search engine across the globe.
But, did you know that it is the most popular email service provider too?
There are more than 1 billion Gmail users around the world.
YouTube is the second most popular search engine.
Now the point here is that both of them have become an inseparable part of people, even if they are hardly tech-friendly.
So, SEO strategies enable you to find the customers where they are, i.e., over the search engines.
All your business needs to have is a high-quality website and quality SEO strategies to take you there.
SEO is the Best Way to Understand Customer Opinions
It has now become crucial to understand customer requirements and views to provide them with a highly personalized experience. It is the SEO formats and data that provide businesses with clear signals of customer behavior and intent.
SEO does this via SERP (Search Engine Result Pages) analysis, Search query data, AI insights as well as data analytics.
SEO Results in a Better User Experience
SEO enables you to maximize user experience. This is done by providing your customers with mobile-friendly web applications, web pages that are easy to navigate, images and videos to support text, and other important information.
With a better user experience, your business gets more leads, more clicks, higher conversion rates, and even better recalls.
Local SEO Leads to Improved Engagement, Conversions, and Traffic
Local search has become an integral part of both small and medium-sized businesses. This is because of the increasing domination of mobile traffic.
Can you believe that there is a tremendous 20,000% growth in searches for ‘support local businesses around the world year over year?
With local SEO strategies, you can optimize your digital assets over a specified area so that your business becomes easily reachable to the people around you, bringing the customers closer to you.
SEO Creates Trust and Integrity
The main objective of any SEO agency expert is to establish a strong foundation for an attractive website that comprises an impressive user experience and is easily available in search. All this is accomplished with the trust and integrity SEO builds for its brand and digital assets.
Some of the factors that become the building blocks of this trust include positive user behavior, natural links, optimized on-page content and elements, and also machine learning signals.
The point to remember here is that consistent effort has to be made to build trust and integrity. You must follow E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines provided by Google to ensure the same.
With SEO, Best Practices are Consistently Updated
Implementing SEO practices for a brand’s website is a great practice. The search arena is constantly evolving, requiring you to monitor your website for changes to achieve a competitive edge.
Staying on Page 1 is also important. Being dynamic and looking consistently for changes in algorithms can benefit creating brand awareness.
SEO is an Affordable and Cost-effective Way of Marketing
The most beneficial aspect of SEO is that it is very cost effective and is an affordable option for digital marketing. It provides you with a grand scheme of stuff and is relatively reasonable.
So investing in SEO strategies is like investing in a business and not marketing costs.
SEO is Measurable
Yes, it is quantifiable.
This is another superb benefit of implementing SEO strategies for your business. While SEO doesn’t facilitate calculating ROIs as in paid search, it enables you to measure nearly everything with optimum analytics and tracking.
Although it is difficult to understand the correlation between all the steps taken, they significantly affect growth and performance. An SEO expert aims to attain those improvements and identify those correlations by connecting the dots.
With SEO, You Can Stay on Page One
It is really difficult to generate leads and have significant clicks if your brand is not on page 1. It shows zero-click SERP directly at the top when you look for Google search results.
When the user doesn’t need to search too much and gets the relevant results on the first page itself, the search intent of the user gets satisfied.
A recent report states that around 50% of all click-throughs are made on the first three organic search rankings. The report also states that 30% of results on the first and second pages are not even clicked.
SEO is Going to Stay Here
The next-gen search results that are powered by machine learning algorithms and deep neural networks are all set to reach from USD 14.9 billion in 2019 to USD 55.7 billion by the year 2025.
With the increasing use of the Internet for all routine tasks, consumers always wish to go online for everything. So, even if the SEO strategies and roles evolve, new avenues are consistently made available for wearables and other IoT devices.
The past few years have seen a great evolution in the role of SEO. But the opportunities that SEO brings with it for businesses are significant, if you wish to learn SEO strategies and implement them for your business to attain huge ROIs, you can learn SEO tactics via online courses or free online course apps out there in the market.