5 Different Branding Techniques Used by Food Manufacturers
Branding is essential for all businesses, and the most successful companies are those with the most enduring brands. The food industry is particularly interesting when you evaluate its branding. Food manufacturers must adhere to regulatory authorities’ high standards while still promoting their brand. Food manufacturers have to walk a tightrope to brand themselves successfully.
Read on to discover branding techniques food manufacturers typically use.
Using Attractive Colors
Specific colors work better for food branding than others. Colors have an intriguing effect on the human brain, and when you use various colors on brands, it results in more sales than other colors. Warm colors like red, yellow, and orange often have the best results for food branding, especially for ready-to-eat foods.
All you have to do is walk down a street in your local town and see the evidence. Mcdonald’s, BurgerKing, and PizzaHut are great examples of brands that use warm colors in their logos because they are more attractive. On the other hand, green is a color that bodes well for natural and organic food manufacturers.
Shiny Stickers to Appeal to Kids
Visual branding is a time-tested form of branding which food manufacturers have used for decades. Food manufacturers will place a visually appealing element on the products to attract users. Food manufacturers brand their products by placing shiny stickers on their products, particularly to appeal to kids.
The stickers could be simple, or they could be advanced stickers like holographic die-cut stickers. The holograms look very cool, and most kids will choose the product not because they like the food but because the sticker attracts them. It is very effective and has a high return on investment (ROI).
Multi-product branding refers to using a single brand name or symbol to represent all the company’s products. It is also called corporate branding and is a common brand strategy used by food manufacturers.
For example, Cadbury uses its brand name and logo on all its products. Whether chocolate bars or drinking chocolate, the Cadbury brand is the same whenever you find it. Multi-product branding is effective, especially if you have many similar products.
The downside of multi-product branding is that a company can spread its brand very thin, resulting in a weaker brand image.
The first thing you notice about a product is probably its packaging. The quality of the food as it pertains to taste, style, and nutrition come second. Food manufacturers have to package their products for many reasons, and the packaging offers them an opportunity to showcase their brand.
They use their product’s packaging to distinguish it from the other competing products on the market. The appearance of the package is the first element of distinguishing a food product. The shapes, typography, and colors are other aspects of the package that help establish the brand.
Visit your local grocery store and check out the cereal boxes for clear evidence.
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Social media is an incredibly powerful tool in the modern world, so it makes sense that food manufacturers would use it as a branding strategy. Food manufacturers often post a lot of content on social media to showcase their brands.
It could be a picture of the product, an influencer eating the food, or telling a story via a social media platform. Social media is a brand strategy that can significantly enhance your online presence if you use it well. Visuals are particularly compelling for social media brand displays.
Food manufacturing is a competitive industry, and brands have to do whatever it takes to beat the competition. Many brands use branding strategies like social media, packaging, multi-product branding, stickers, and colors. You have to find the branding strategy that best suits your firm.