Pinterest is a social media platform businesses can use to reach potential customers. However, not all businesses are using Pinterest in the same way. And some businesses are finding more success than others. 

So, who’s using Pinterest the most and how can you reach them? Let’s take a look.

Who is Using Pinterest the Most – and What are They Using It for?

Pinterest is a social media platform that allows users to share images and videos on virtual pinboards. It is most commonly used for visual inspiration, such as fashion, home decor, and recipes. 

According to a study by the Pew Research Center, as of February 2018, 32% of American adults had used Pinterest. This number has likely grown in the past two years. While Pinterest usage is highest among young adults ages 18-29 (41%), it is also popular among 30-49-year-olds (37%). 

Women are more likely than men to use Pinterest (41% vs. 16%), and Black and Hispanic adults are more likely than White adults to use the platform (40% vs. 28%). In terms of income and education, Pinterest users tend to be more affluent and are more likely to have a college degree than the general population. 

For example, 41% of Pinterest users have an annual household income of $75,000 or more, compared to just 32% of all American adults. 

Similarly, 45% of Pinterest users have a college degree or higher, compared to just 33% of all American adults. While Pinterest originally gained popularity as a way to collect and share images related to crafting, design, and other visual hobbies, it has since become a go-to platform for businesses and shoppers alike.

How Can Businesses Use Pinterest to Reach Their Target Markets?

Pinterest is a visual bookmarking tool that allows users to save and organize images from the web. 

Pinterest can be a powerful marketing tool for businesses, especially those in the visual industries such as fashion, home décor, and food and beverage. 

The key to using Pinterest effectively is to create engaging content that speaks to your target market. 

For example, if you are selling women’s clothing, you will want to create boards that showcase your products in a way that is both stylish and aspirational. 

Home décor businesses should focus on creating boards that highlight their products in use, while food and beverage businesses can use Pinterest to show off their recipes or create mouth-watering visuals. In addition to excellent content, businesses should also make use of hashtags and pins with rich descriptions in order to reach a wider audience.

By utilizing Pinterest’s features and targeting their content toward their desired customers, businesses can turn this social media platform into a powerful marketing tool.

What Types of Pins Work Best for Businesses on Pinterest?

As a visual platform with a growing user base, Pinterest can be an effective way to reach new customers and promote your products or services. But what types of pins are most effective for businesses?

Generally speaking, pins that are visually appealing and relevant to your target audience are likely to perform well. They should offer high-quality images, compelling descriptions, and a clear call to action. In addition, it’s important to make sure your pins are properly categorized and tagged so that they appear in relevant search results. 

In terms of Pinterest ad sizes, the ideal pin size is 600×900 pixels, and your ad should be placed within the standard feed (which is 240×400 pixels). Keep in mind that pins with tall images tend to perform better than those with square or landscape-oriented images. 

When creating your ad, consider using high-quality visuals and compelling copy to grab attention and persuade potential customers to learn more about your business.

By taking the time to create high-quality pins that are targeted at your ideal customer, you can make Pinterest work for your business.

How Often Should Businesses Post Pins to Their Boards to See Results?

As the popular saying goes, “quality over quantity.” The same can be said for businesses and their social media posts. 

While it’s important to maintain a consistent presence on social media platforms like Pinterest, businesses shouldn’t necessarily focus on posting multiple times a day. Instead, they should focus on creating high-quality pins that are relevant to their brand and target audience, or that focus on a recent marketing trend. 

Pins that are well-designed and informative are more likely to be repinned, shared, and clicked on than those that are generic or poorly made. 

In addition, businesses should make sure to post pins at strategic times of day when their target audience is most likely to be active on Pinterest. By taking the time to create quality pins and post them at optimal times, businesses can see real results from their Pinterest marketing efforts.

Are There Any Other Things Businesses Should Know About Pinterest Before Starting a Campaign?

Pinterest can be a great tool for businesses, but there are a few things to keep in mind before starting a campaign. 

First, it’s important to understand the demographics of Pinterest users. The vast majority are women, and they are typically well-educated and have a high income. This means that businesses should consider how their products or services appeal to this demographic. 

In addition, businesses should consider the types of content that are most likely to be popular on Pinterest. Images and videos tend to do well, as do infographics and other types of visuals. 

Finally, businesses should be aware of the competition on Pinterest. Because it is such a popular platform, there is a lot of competition for attention. This means that businesses need to create content that is truly eye-catching and unique if they want to stand out from the crowd.

Pinterest: The Takeaway for Businesses

Are you looking for new ways to reach potential customers? Pinterest may be the answer. 

If you can figure out how to tap into Pinterest’s user base, you could see a significant increase in traffic and sales. 

Take some time to learn how people are using the site and what type of content is most popular. Once you have that information, create boards and pins that reflect your target audience’s interests. Keep in mind that it takes time to build up a following on Pinterest, so don’t give up if your results are slow at first. 

With perseverance and the right strategy, you can turn Pinterest into a powerful marketing tool for your business.

Next, you can read: How to Make a Virtual Presence Using Your Own Avatar with These Simple Steps

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