GUI colors (graphical user interface) are a physical representation of the interface’s function and design. A user interface can be a powerful tool to create an emotional response in your users, and this effect can only be achieved by understanding color. Colors evoke emotions on a subconscious level to those who are receptive to them. Professional website designers always keep in mind the kind of emotion they want to evoke by using the website’s color scheme to entice users and convince them to do or buy something. This article will cover some UI design tips and techniques which can help you achieve the desired effect. 

Play with Simple Ideas.

The first thing any designer has to do is to create a road map for the interface colors. You will need to have a clear direction on what color scheme you will use and how you want it to be seen by your users. Don’t go for anything too crazy or out of this world too soon since it will only make things harder for you in the long run. This is why we recommend a simple color palette that can be played with using some great color matching techniques like complementary colors, triad colors, or tetradic colors.

Match Colors to the Brand.

A big mistake people make in UI design is not taking into account their or clients’ brand image/style. While it is true that using different colors will create a different look and feel to the interface, you should not forget that if you are working on someone else’s website or application, then your choices will be limited by their stylistic demand. If you get a chance to design Bank of America’s website, there’s a high chance you will not be able to use bright pink colors because this color scheme is not in line with their brand image. Always remember that your choice of color has to represent something related to the brand unless you are going for a more experimental design that will most likely catch the attention of the audience.

Find a Well-balanced Color Scheme.

If you’re looking for a particular color scheme, then use triad colors or tetradic colors. Think of it like a group of three colors that form a strong contrast with each other. Examples of tetradic color schemes are yellow, red, and lime. The only drawback with tetradic color schemes is that you will need to be careful in your choices, as choosing colors that are too similar will tend to look muddy and unattractive.

Pay Attention To Color Psychology

Color psychology is one of a designer’s most vital tools. When used wisely, it can be an excellent tool that will help design a more effective interface and make it exciting and appealing to the users. In general, most people prefer to use colors with similar meanings or color therapy. In addition, the use of bright colors is usually considered more attractive than dark one when you are looking to stand out more as a brand.

 Red is a compelling and motivating color because it’s associated with a sense of danger and strength. In contrast, green has many connotations associated with it: nature, freshness, and balance, as well as healing and growth. This is why it makes a very healthy color for interfaces that focus on living green or wellness. So when you’re choosing the colors for your interface, try to choose colors that will have a specific meaning or provoke a specific emotion in your users.

Don’t Forget Accessibility.

When designing interfaces, you must cater to all your users, including those with various disabilities. You should consider that most people come from different backgrounds with different visual needs. You should ensure that the interface is usable for all users by including critical information like text size and color contrast.

Using the right colors as the base of your interface design is very important. If you do not have a clear mind and technique when choosing your colors, you might end up using colors that look similar. You may even end up not achieving what you had planned for. So if you are looking for a creative approach to creating your interface design, just remember the above, ditch the dull colors, and get a bit more creative!

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