If you’re operating a business you need to track how well your company performs. Business analytics tools help you gather insights about your customers. This way you learn how to improve business operations.
Analytics tools also help to test your company’s digital content. You’re able to learn if certain marketing strategies attract or detract visitors.
This article provides an overview of 5 business analytics tools you need to start using.
What Are Business Analytics Tools?
Business analytics tools include software used to gather data from various business systems. These tools provide a quantitative and qualitative assessment. Analytics help you to identify ways to improve your business.
Digital analytics tools examine your company’s online performance. All types of analytics have value. But, businesses with an online presence rely on digital analytics.
Read this guide for more information on digital experience analytics tools.
Business Analytics Software
Companies use a host of software to gather business analytics. The software enables them to generate statistical data on past and future performance. Executives at every level use analytical tools in their decision-making process.
Tableau is one of the top software platforms offering big data analytics. This interactive visual analytics platform helps manage data used to gain real-time insights. With Tableau, businesses can perform predictive and in-depth analyses of digital platforms.
Tableau is a user-friendly tool that doesn’t need technical expertise. That means users at all levels can create reports and customized dashboards.
Splunk markets as a “Data-to-Everything” type of software. It works across business platforms. Security, IT, and Development Operations teams identify data patterns using Splunk.
Splunk analytics assists in creating metrics reporting. It also helps diagnose problems and provide business intelligence to improve operations.
3. Google Analytics
Google offers a free SEO analytics tool to track and analyze web traffic. You can use Google Analytics to learn how well your web design and keywords perform. With that insight, you’ll know what attracts and keeps visitors to your website.
Google Analytics helps you identify ways to improve your SEO strategy and ranking.
4. SAP Business Objects
SAP Business Objects is a reporting and analytics tool. It takes knowledge from various sources and uses it in data mining and visualization. SAP Business Objects help institutions create a dashboard of business insights.
Mode is a web-based business intelligence tool. It incorporates SQL, Python/R notebooks, interactive visualizations, and shareable live reports. Data from Mode gets used to produce reports and dashboards for collaboration.
Mode’s target audience is data analysts charged with providing insights and making decisions.
Business Analytics Tools Your Company Needs
Are you interested in improving the efficiency and effectiveness of your company? You need the proper business analytics tools.
Use web analytics tools to track your company’s digital platform’s performance against competitors. And review your company’s data analysis reports to assess your customers’ online experience.
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